Friday, July 4, 2014

Using Forum Posting To Drive Traffic To Your Website

Forums are really important & helpful part of SEO. It is the open source platform for branding, where participants share ideas, thoughts and ask questions related to given thread/topic and also users can reply. Forum posting is the off-page SEO and users can add links through signature and get backlinks.

The opportunities given by forum are limitless, one can easily increase sales, get downloads, new sign ups, readers and even more through simple forum posts. What really matters for webmasters is, the links are do-follow or no-follow?, because Google doesnĂ¢€™t count no-follow links. Natural posts and discussion could help to boost the page rank of website which is much helpful for main site. But remember forums are not oriented marketing so itĂ¢€™s not the best place for someone who just want to promote his products and get labelled as spammers and finally ban from most popular forums.

As the posts from forum appear in search results, you get seen by World Wide Web searchers, also high traffic volume forums get thousands of active users daily. With very few optimization, you can lead most of its users to your website, so donĂ¢€™t miss this single and simple opportunity to boost your site traffic. ItĂ¢€™s always wise to concentrate marketing efforts on just one forum, multiple forums will dilute your efforts and youĂ¢€™ll not make considerable gains at the end of the day.

Forums are for driving human traffic to your site, not for boosting your search engine rankings. Visitors coming from forums tend to return more than visitors coming from other sources, have lower bounce rate which mean they view more than page and stay longer than other visitor.

Guidelines to get traffic from forums:

Have a list of forum sites: Choose the best forum within your niche and take time to do this. Build a clean profile so that your potential clients see you as a trusted authority, so make sure to choose your username carefully, put a decent photo and remember to include your up-to-date bio.


Read the Rules: Follow the rules and take time to read some discussions to get an idea of how people converse.

Create Your signature: Before you create your signature you should read signature guidelines about what is allowed your signature to contain, because some forums put restrictions on number of line, links and characters that a signature contain. Whenever you post something on forum, responding to a thread or start new thread you signature will appear below every post.


Intro Post: Make a unique impression on the readers and staff members with your first post, this is where you get banned or make a unique impression and connect with new potential friends.

Post Useful Information: If you establish yourself as someone who has knowledge about the topic of discussion other members will want to visit your blog/website. If you write useless and post unrelated to the topic you will be considered spammer by others in the forum. The more people you help and questions you answer the more traffic will drive to your blog/website via signature.

Make use of old threads: Old thread may contain 20 or more comments so when you join its discussions, all of the subscribers to that thread will be notified with a message. People tend to love sites that solve their issues in an amicable manner. Take advantage of this slot to attract more traffic to your site.


Start new threads: The new thread is not about starting any sort of discussions, it is about starting issue-based topics that touch on important areas, ask genuine questions that you feel many people will be interested to learn about or answer. The power of a thread lies in how good and well-thought the initial post is.

Contribute your expertise: If you have an expert opinion, demonstrate it. DonĂ¢€™t give a half-response to somebody and tell them they can learn more if they follow the link to your page. Contribute highly relevant information in abundance.


Never Go Negative, Be Positive: If someone disagrees with you, respond with a thoughtful rebuttal or thank them for their opinion. Pay more attention to useful information encourage fellow forumers to engage in constructive discussions and debates.

Repeat the strategy: Most importantly remember that online marketing is a continuous process, it requires consistent input and fulltime commitment for it to bear good fruits. If you think that just joining many forums as possible and posting as many times as possible just to have links to your website displayed is all that it takes to have lots of visitors coming to your blog may not be the proper way to do it.

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Wednesday, July 2, 2014

Top 8 Mistakes That Can Ruin Your Seo Campaing

Working in the field I know how important search engine optimisation is however many people who create websites do not. If you are not appearing on the first page of the search engines then you will find it very difficult to get enough traffic to make your site a success. This article will look at some of the common mistakes people make in SEO.

1. Starting Late
Many people believe that SEO is basically keyword research and copywriting but this is just part of it. When you create your site you should decided on your keywords before you begin. You can then decide on what you want your domain name to be and what your pages will be called. This will help more than most people imagine.

2. Not Getting the Right Content Management System
To keep your SEO campaign up to date it is important that you are able to edit the title tags, alt tags and anchor text on your website. If you have a content management system that does not allow you to do that then you could have some serious problems. You should make sure you check these things out before you begin.

3. Using Languages that are not Search Engine Friendly
Many people want to have great looking websites that do brilliant things. However part of the problem with this is the search engines can’t see this they can only read. There are certain languages that the search engines cannot read such as Flash. If you decide to create your whole site in Flash you could have a big problem and the struggle to get anywhere with the search engines.

4. Duplicate Content Issues
There are quite a few places where you can end up with duplicate content on your website. For example many pages have more than one home page, the main domain name and a /index file that people get to when they click on Home button. This should be eliminated as the search engines will not be happy with this sort of content.

5. Not enough Content
This can be a major problem for sites that use images or are selling products. It is vital to remember that search engines do not see images they only read text. So if you have a page that just has a video on it and a few words of description your users will love it but the search engines will not. You need to make sure every page is valuable to the search engines and includes enough content for them to view your pages as useful.

6. Not using Anchor Text
This is the text you use in your links to get form one page to another. Many people will just use generic terms like Click Here to get people from page to page but this will mean nothing to the search engines. You should try and use your keywords in these links so that the search engines know what every links is about.

7. Keyword Stuffing
Many website owners will realise they need to add their keywords to their pages but will go over board and add their keywords a disproportionate number of times. This will look like spam to the search engines and could get your a ban. It is important to have your keywords in your page a reasonable number of times. Look at your competitors and see what they do and then try and keep roughly the same percentage.

8. Lack of Investment
This includes a lack of investment of both time and money. Unfortunately SEO is not an easy thing to do and if you don’t invest in it then you will get nowhere. You need to remember that if you do not have the time to do it then you should employ a company and be prepared to pay for their work in the same way you would for any advertising. If it was easy then everyone would be at the top.
To avoid mistakes make sure you do your research and ask for advice if needed. This will ensure you have the best possible change to succeed.
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How To Optimize Your Blog For Better Search Engine Ranking

Blogs can be business related or personal. The blogger may choose to write about what’s going through his mind at that time or he may post something about the work he does. In any case, it is one should optimize the blog for readers as well as search engines because it is imperative that readers keep returning to the blog.
Most blogs run on standard blog platforms or are hosted on other domains. As a result, optimizing a blog differs from the standard website search engine optimization (SEO). There are also design issues that can be unique to blogs which impact blog rankings. When you optimize your blog, you also make it easy for users to return and engage in your blog.

Some tips towards effective blog optimization are:


1) Make it pleasing to the eye: Create a distinctive look for your blog using templates and/or color schemes. Color upgrades and unique logos also help customize your blog. It should be kept in mind that the color scheme chosen should suit the content. Flashy colors are not a wise choice for factual blogs whereas subtle shades complement personal/philosophical blog postings.

2) Providing RSS, feed subscription and e-mail: Most viewers won’t bother to subscribe to your blog if the process is tedious. A potential subscriber will seek the orange RSS logo or logos of other standard aggregators. It is thus conducive to put up RSS links in the most obvious locations whereby people need just a click to subscribe to your feed. Various hosted blogging solutions do not provide RSS automatically. But it is imperative that the effort be made as it yields greater subscriptions. There may be viewers who don’t get RSS. Accommodate them by giving them an option of getting your blog posts by email instead.

3) Offering Full or Partial Feeds: This is a very individual decision, but also depends, to an extent, on the market space you are blogging in. You can offer two feeds, one including the ads as well as the RSS, and the other being an ad-free snippet copy of the feed, where readers will have to view the blog to read the full entry. While using snippets, it should be kept in mind that they are engrossing. It isn’t necessary to pick the first few lines of your piece and put those up. The excerpt should be compelling enough to draw readers to the blog.

4) The Content and Presentation: It is important to remember that the content should not bore the reader. It should be precise as well as comprehensive. Moreover, it should be presented properly. It isn’t a good idea to choose highly stylized fonts or layouts. Sometimes, everyone may not have all stylized fonts installed. In that case, they’ll view your blog in the simple fonts. It is thus preferable to choose simpler fonts which can be viewed by everyone.

5) Quick Response: It is important that your page doesn’t take time to load. Not all readers would bother to wait! This should be remembered while adding widgets to your blog. Too many javascripts tend to slow down your site. Thus, add only those that are necessary.

6) Importance of your Title: You should ensure that your title complements your content and doesn’t make the reader wonder what blog entry could be about. Initially when you are relying on search engines for your readers, it is important that you optimize your blog and use a great title. Using the proper keywords in the title is a good idea.

7) Blog Regularly: The more regularly you post, the more are the chances of Googlebot and other bots stopping by on a regular basis. If you post once in a blue moon, it might take a while for Google to stop by and see your updates.

8) Spread the Link: It is a good idea to link up your post to an original story, if any, or to commentary’s on the same topic. By doing this, you make those bloggers aware of your blog. There may be a chance that they will in turn link back to you on that story or some other time in the future. When you link to someone’s blog, make sure you link well. Rather than writing a direct ‘click here’ it will be more effective to create a link on some content in your post. The best way to get links to your blogs is by posting something original and innovative. When some blogger likes it, he may link to your post and eventually your work may go viral!

9) Putting a Related Posts Plugin: This allows readers to view older posts which may have got buried under newer posts. You also have an option to deeplink from your current page to older entries you made.

10) Ping other sites: Sites like Technorati and FeedBurner allow you to ping when you make a new post on your blog. This leads to faster indexing on search engines. Blog platforms like WordPress and MovableType give the option of automatic pinging. It is a good idea to ping and update!

11) Manage Your Trackback & Comment Spam: It isn’t very nice if spammers can link to irrelevant sites through your blog. It is thus important that you use the necessary tools to fight spam and manage comments on your blog.
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How To Avoid Google Sandbox

The problem nowadays, is that there are simply too many websites entering every single day into the internet (estimated in the thousands). The world wide web is growing larger and larger across the world as more countries adopt usage of the internet to promote their business and help maintain a connection between friends and family, as well as using new and adaptive softwares to create much of the world's functions today.

With the constant growth in websites, you have a ton of competitors in every industry imaginable trying to grab a piece of the market share; while it may be easy to point out innovation is needed, it is not so easy when you have a large amount of websites chasing only a few respective keywords that people are searching in relation to their business. The key is to make sure that your website receives the upmost optimal search engine optimization, otherwise, you'll be stuck on the 10th and 11th page wondering why no one is visiting your website. During these harsh economic times, it is vital for you to initiate an internet marketing campaign capable of boosting you to the first pages.

The first thing you should know when deciding on which SEO company runs your SEO campaign, it is important to find out their track record with search engines. Have this particular company been able to achieve first page rankings for other people? If so, make sure to ask for Google Analytics photos which proves they were able to attain traffic through targeted keywords for a specific website, Google Analytics provides proof of search engine results, visitors (amount of visitors, which keywords they searched, how much time they spent on your website, etc).

The second most important thing if you decide to venture outside of an SEO company is to start researching on how to properly optimize your website. Find out all the legitimate and white hat techniques (keep you from getting banned from Google) to accomplishing SEO. SEO includes many on page and off page factors including keyword research, meta-tag optimization, content optimization, and back link distribution. All of these factors will make an instant difference in achieving first page rankings for most desirable keywords. The next thing to remember is, once you have chosen specific keywords you want to target, orient your mainpage and landing page around those keywords; make sureyour keywords yield low competition but moderate-high searches, you don't want to spend a lot of time trying to achieve first page if the keyword is near impossible to attain. For example, the chances of you landing on the first page for SEO are exactly 0% regardless of how much work you will do to get there, this is a combination of the influx of websites which include the keyword SEO on them, the amount of websites with the theme of SEO, and the amount of authority websites speaking about SEO (Wikipedia, about.com, etc).

SEO can be quite expensive, so self-learning over the internet can be an extremely admirable attribute and not a difficult one, but the software required and the keen knowledge of how search engine crawlers work and how to set up your website in order to be extremely successful is an entirely different story, and requires an SEO specialist and an avid internet marketing pro, not a novice looking to get a quick boost on search engines.
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Friday, May 27, 2011

How To Choose Seo Company

If you have chosen to marketplace ones company with search engine marketing keyword examine is your next understandable step. SEM, (online search engine sales), is a good way to get ones online enterprise off the ground. The way you will need to begin is using a great search term search tool to help locate fine key terms to apply.

What are you offering and / or delivering like a service? Try to think like a purchaser who is wanting for this exact thing. Write down how you'd hunt for it online. Here would be the establishing stage for ones search phrase investigate.

Type these ideas, one at any given time, right into the keyword and key phrase finder of your decision. The search phrase finder will be ready to give you much more ideas of several other key terms will possibly not have regarded. Wide open a Notepad file and save these key phrases for later implement.

When you want a leg up, try to find out what keywords your competing firms are making use of simply by getting the key phrase tags on their website and then right hitting in a blank location of the web site, then visiting on 'view source' in the drop down menu. Polish those key phrases by making them a even more distinct explanation what it is usually you are retailing and / or supplying as being a program and utilize them to your benefit as one online search engine trading keyword and key phrase.

It can take a little time, maybe even several months to receive a handle on what search terms work finest just for you and which ones really don't. When you have to this level, eradicate those that fail and replace them with brand new ones then repeat the procedure. Keeping ones search phrases latest will guarantee your website stays at the very best of the search engine effects webpage.

Many other principles to adhere to pertaining to utilizing key terms proficiently contain making use of them in content articles and blog-posts. In content articles, ensure you do not apply the search phrase you have picked out much more than 3 times. The moment in the initial sentences, as soon as within the body of the article and the moment within the last few sentence or two of the content. Your content articles should certainly be at the least five-hundred words and phrases.

Blog posts tend not to have to be that long, generally 350 thoughts and ones search term must only be used three times, in the headline, after in the 1st sentence or two and as soon as during the last part.

No matter if you write content articles and / or blog posts be cautious that every single one is unique articles. No identical article content authorized. All that means is, when you write 2 or way more content articles, they can not say the precise same exact thing in the distinct exact way. Combine it up. Apply distinctive phrases that mean the very same thing. The perfect time to outline that creativity.

One many other thing, your domain name. You'll get placed greater if ones website address is ones search term. Makes logic right. If your website address is your key phrase and someone lookups for that precise keyword they are going to see your web site indexed 1st then go to your web site to buy what they desire. Piece of cake.

All the things is linked, you start with ones website name right on down to the blog articles and ones picked out search engine merchandising search term.
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How To Appear On The First Page Of Google Search Results

Once you create a website for your business, you quickly figure out that people are not flocking to it. When you assess the different ways of driving traffic, your options include advertising your website address, promoting your website address through Public Relations and gaining media coverage, encouraging other sites to link to you and getting placed in online directories.

However, these marketing activities will deliver small and sporadic volumes of traffic. The single biggest thing you can do to drive traffic is search engine marketing. Here is why: it is estimated that 80% of traffic to most websites comes from search engines. There are roughly 500 million searches performed everyday and 88% of that traffic comes from the top 4-5 search engines, Google, Yahoo, Ask and MSN. Of these, Google is by far the largest. Approximately 90% of people searching do not go past the third page of results and few go beyond the first page.

Therefore, if you want to drive traffic to your site it is imperative that you get onto the first three pages of Google and the other top search engines. Surprisingly, the majority of small businesses have not figured this out yet and for those who have, the majority are asking the question, How can I get my site to appear on the first page of Google search results?

Different Options

There are two main methods of appearing on the first page of search results.

Paid for results or Pay Per click (PPC)
This is where you pay to appear in the sponsored links section of the results page. In Google, this is at the top of the page and the right hand side. You decide which search keywords e.g. London restaurant, you would like to appear in. You appear in the search results and you pay for every user who clicks through to your site. The cost will vary by keyword and can range from 10p to several pounds or dollars per click, depending on how many other companies are bidding for that keyword.

Natural results achieved through SEO
Natural results are when you appear in the main list of results. You do not pay to appear or when a user clicks on your link. However, to appear on the first three pages of results, you need to implement a number of design and content changes to your website, which are termed Search Engine Optimisation or SEO.

Which is best?
Both have their merits, but natural results are by far the most preferable because once you have invested in SEO, you do not have to pay for the traffic that is generated.

PPC is a great solution if you:
Have just launched your website and you need immediate presence on the first page of result or if you have not yet successfully optimised your site to appear on the first page. Remember, there are thousands of websites all looking to appear on the first page of search results for certain keywords.

Spiders and Links: The Basics of How Search Engines Work

Without getting bogged down in the technical details of how search engines work, here are a few basics that you should be aware of.

Search engines want to ensure that the most relevant sites are displayed to customers who are searching for keywords e.g. London restaurants.

Each page is ranked by the search engine on different criteria.

Each search engine uses different criteria when calculating the ranking of the site, but there are some commonalities such as:
Automated Spiders are sent by the search engine to index each page on your site. These spiders log the content of your site. This allows the search engine to know whether the key words that a user is searching for appear within your site and on specific web pages. However, in addition, the search engines have decided that it is not sufficient to simply have the keywords appear in the site. They believe that the most useful and relevant sites for the person who is searching are those which have a lot of other relevant sites linking to it.
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The important points you should take out are:
You want to make it as easy as possible for the spiders to visit and index your site.
You need to have relevant keywords on your site that are easily found by the spiders.
You need to have many other sites linking to your site.

Four Components of SEO

In order to optimise your website to appear in natural search results, there are four components that you will need to address.

1. Design: What to do when designing your website

Many small businesses make the mistake of designing their website and then start thinking about driving traffic to it. The problem is that the way you design your site can result in your site being ignored by the search engine spiders, which means you will receive very little traffic. When designing your site, ensure you avoid the following pitfalls and ask your marketing agency to confirm that they have been avoided.

Avoid flash sites
Sites are designed in HTML or flash codes. The spiders that are sent to your site by the search engines cannot read flash.

No frames
Some agencies design sites within frames. For example, the menu on the left might be within a frame and the main body of the page within another frame. It makes designing the site easier as the only thing that changes from page to page is the content within the frame. However, spiders cannot read what is inside a frame so you will not get indexed and noticed by search engines.

No dynamic pages
Some sites are developed with a database which generates dynamic pages. You can tell if there are dynamic pages on your site if there is a ? within the page URL. Again, most but not all of the search engines can read dynamic pages.

Text within graphics
To ensure text is read uniformly by different browsers, design agencies often put text within a graphic. It looks great, however, a spider cannot read what text is in a graphic and simply moves on.

Keywords
At design stage, think about the keywords you want to be found by on search engines and incorporate that into your design. For example, if you were to design your site so that a page was allocated to the most popular keywords, it would be easier to include more keywords on the page which would be found by the spiders.

2. Content: What to do when developing your content

Keywords

Choosing the keywords that you want to appear in search results for is one of the most important things you can do. Think of it as planning the location for a physical shop. Choosing keywords that people search for a lot (i.e. generates a lot of potential traffic) and then ensuring that those keyword are peppered around your site (i.e. more chance that the spiders will index them giving you a good chance of appearing high in search results) could result in your being positioned on Oxford street as opposed to a back alley.

Invest time in choosing the keywords. Think about how you would search for your product or service. If you are running a restaurant, you should immediately think beyond the generic search keyword of restaurant and consider descriptive keywords such as seafood restaurant or family restaurant. You also need to think of target keywords, so consider London restaurant or London seafood restaurant.

Once you have decided on your keywords, you need to place them throughout your site. The main areas are:

Web page title
This is what you see written in the title bar of the browser. It is also what you see when you bookmark a page. This should explain what the purpose of your site or your page is and include keywords, but always in such a way that makes sense to a user who reads it.

Meta tags
The tags are not visible to users but they explain what the content of the page is. Keywords should be placed in here as they are easily searchable by spiders.

Homepage content
Your homepage is searched by the spiders and you should ensure that your keywords appear near the top header. They should also be sprinkled throughout the homepage. See keyword density for guidance on this.

Keyword density
A question often asked is how many times your keywords should appear on a page. The guidance for SEO is that each page should have a minimum of 250 words; your keywords should account for 2 - 8% of the word on the page. That means they should appear between 4 and 16 times.

Two important points to bear in mind are:
1. You need to balance the need to write your copy for your users, in order to sell your product, and the need to write your copy for search engines, in order to be found.
2. To help you achieve both objectives you should focus on a couple of keywords for each page rather than a large number.

3. Links

Inbound links are key
To combat a lot of sites achieving high page ranking by simply stuffing their sites with keywords, the search engines have placed a higher weighting on the value of the number of sites which link into a site. The rationale is that if a site is linked to by lots of other sites, then it must be offering popular and relevant content.

Therefore, your site might be designed in a way that is easily searchable by spiders and your content might be sprinkled with keywords, but you need to have other sites linking to you in order to achieve success.

Audit your links
Ensure you know how many other websites are linking into your site and set a goal for increasing that figure. You should have at least 100 quality links.

How to get links
There are many creative ways to generate links to your site:
Ask friends, customers or suppliers to link to your site.
Post comments on forums or discussion groups with a link back to our site.
Register your site with sites such as stumbleupon and if users like your site, they will bookmark it, creating a link to your site.
Issue an online press release which should result in online media coverage and links back to your site.
Register your site with multiple directories.

4. Maintenance:

Once you achieve a high ranking in the search engines, it is important to realise that you need to maintain your ranking. The criteria the search engines use in the algorithms constantly change and what works today may not work next week. Your site will need to be tweaked to bring you back up the rankings
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